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Air Jordan Brand Marketing Strategy
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Amazon.com: Hail to the King of Sneakers: Michael Jordan's Nike Air Jordan Retro Time (A social media-loaded, marketing campaign success story): King of the Hill: The Jordan Brand's Athletic Footwear, Apparel.. eBook :
Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
Throwback Thursday: The Best Air Jordan Marketing Campaigns | The Fresh Press by Finish Line